Build
Plumb
I am building a system that finds where a business gives customers conflicting answers and shows what to fix first.
About / Kaan Can Guven
I build businesses and write about what makes them work.
I am the founder and chief executive of Plumb, co-founder and CEO of Clap Digital, and a former Amazon operator. I build where technology, operations, customer experience, and commercial judgment meet.
The letter is wider than any one company or technology. I write about business, money, career, community, and the tools changing how we work. You can be a founder, an employee, a student, a creator, an investor, or simply curious. You do not need a company to belong here.
Two companies. Two sides of the same work.
Plumb makes a company's public answers more consistent. Clap Digital builds the products, systems, and digital experiences companies use to grow.
Founder and chief executiveMake every public answer agree.Plumb finds contradictions across websites, listings, profiles, ads, and customer-facing systems.plumbai.net 
Co-founder and CEOBuild the digital business behind the idea.Clap Digital creates websites, software, AI systems, mobile products, and the digital foundation around them.clapdigital.co What I do
Build. Operate. Write.
Operate
Clap Digital
I build products and operating systems where technology, customer experience, and commercial reality meet.
Learn
Markets and people
I study how businesses grow, how money moves, how careers compound, and why good relationships change the outcome.
Publish
The AI-First Founder
I turn what I am learning into useful Monday and Friday notes for anyone who wants to think and build more clearly.
Why this exists
I care about the business around the idea.
Good ideas are everywhere. The difficult part is turning an idea into something people trust, pay for, recommend, and return to. That requires judgment about customers, money, timing, people, and execution.
My experience at Amazon, co-founding Clap Digital, and now building Plumb shaped that point of view. Operations shows what survives real customers and real constraints. Building a public audience shows how trust compounds one useful interaction at a time.
The AI-First Founder documents what I learn along the way. Some issues will be about AI. Others will be about business models, markets, careers, reputation, or community. The common thread is a useful idea that can change a decision.
Research agenda
The questions behind the work.
I keep returning to these six areas because together they shape how people create value, build independence, and make better decisions.
- 01Business models and growth
- 02Money, markets, and incentives
- 03Career and personal leverage
- 04Technology and practical AI
- 05Leadership and decision making
- 06Community, trust, and relationships
Operating principles
The lens behind every letter.
Clarity compounds
A clear idea, repeated and acted on, is more valuable than a hundred clever observations.
Business stays human
Technology changes the tools. Trust, incentives, judgment, and relationships still decide the result.
Keep score honestly
Attention is not trust. Revenue is not profit. Motion is not progress. Measure the thing that matters.
Specificity earns trust
Concrete examples and real tradeoffs are more useful than universal advice and louder predictions.
One useful idea each week